About

Hey, I'm Syeef

I'm a Software Designer based in London, UK. With a keen eye for detail and a focus on simplicity, I bridge the gap between intricate design elements and overarching company visions. Since 2014, I've been creating intuitive and delightful mobile apps and websites. I've helped enhance developer productivity through innovative experiences at Cloudflare, Docker, and evroc.

UX Designer at evroc2025 — Now
  • Led end-to-end UX design across the evroc Console, shaping the core platform used to manage infrastructure and services for enterprise customers from early product definition through production release.
  • Worked closely with product managers, engineers, and stakeholders to translate business and technical requirements into cohesive, intuitive experiences, balancing usability with the needs of a diverse and highly technical user base.
  • Designed and built the evroc design system from first principles, defining foundational primitives (colour, typography, spacing, layout, interaction patterns) and establishing scalable, accessible components used consistently across the Console.
  • Built and validated a fully interactive, production-grade alternative Console prototype using React Router v7, Base UI, Better Auth, and Cloudflare Workers—enabling rapid evaluation of a new visual language and interaction model in a realistic end-to-end environment.
Staff Product Designer at Docker2023 — 2024
  • Designed and refined a cohesive user experience that consolidates access to multiple Docker products within a single web interface.
  • Led design efforts on enterprise-grade user management, encompassing advanced authentication (SSO/SCIM) and identity management workflows, role-based access controls (RBAC) for user/product capabilities, and enhanced admin controls—ensuring a secure, intuitive setup that supported large-scale deployments.
  • Created intuitive designs to drive product adoption, utilising user research and post-launch metrics to iterate and improve the overall user experience.
Senior Product Designer at Cloudflare2019 — 2023
  • Led design work for web browser products/features such as Network Analytics, WAF, and Security Center as well as the WARP native application for Android, iOS, macOS, and Windows.
  • Influenced and contributed towards the internal design process creating a familiar workflow across design teams.
  • Presented best practices with designers and mentored newer team members and junior designers.
  • Facilitated sessions to upskill designers, enabling them to become more comfortable designing with code.
  • Shared design decisions and vision with product development team, highlighting the value of design to the organisation.
  • Collaborated with Brand Design team to reinforce consistency across the customer journey.
Product Designer at WorldRemit2017 — 2018
  • Led the design effort on various features of the mobile app such as: transaction status, managing personal details, and refining the new transfer experience, for both Android and iOS.
  • Led the conception, validation, and subsequent iterations of the initial WorldRemit Wallet.
EU Operations at Major League Hacking2014 — 2017
  • Sponsor and partner engagement across the EU region, negotiating sponsorship agreements and clearly articulating the mission, value, and long-term benefits of the league.
  • A liaison between MLH and university societies, advising and enabling organisers to plan, run, and scale successful hackathons.
  • Delivering opening remarks and keynote presentations at events, representing MLH to students, partners, and organisers.
  • Heading logistics and operations for the EU team, overseeing supplier sourcing, vendor communication, staff deployment, and on-site execution across multiple events.
  • Managing day-to-day operational coordination during hackathons, including real-time problem solving, emergency response, and handling disciplinary matters where required.
UX Designer at Capital One2014 — 2017
  • Heavily involved with the conception, ideation, user research and execution of the mobile app, for both the Android and iOS platform.